I’ve never heard social media so neatly summarized as it is in the TV spot for Walmart’s Family Mobile plan. A teenage girl excitedly tells her father, “We can pin, post, tweet, snap, tag, check, and share!” Think, for a minute, about how a “family mobile plan” would have been described in the early 80s: We can call each other on our cordless landline phone and send letters through the United States Postal Service! It sounds like a sentence from the Stone Age, doesn’t it?
You are entering the last quarter of the calendar year and your annual fund campaign is just revving up. Reviewing your tactical plan, you prepare to send a direct mail piece to every current and past donor since 1915, along with some other prospects who might respond to a “now’s the time” mailer. Warning! If you haven’t put those wheels into motion yet, RSC says, “Get it going or prepare to wait.” Those mailboxes are about to fill up with red, white and blue solicitations and there won’t be much room left in your patrons’ mailboxes.
There's a tree in my mailbox!