Client Spotlight: Back from the Brink with the Shreveport Symphony Orchestra

2012 was a challenging year for the orchestra business with too little good news or much encouraging progress. 

However, for theShreveport Symphony Orchestra (SSO), 2012 proved to be the year of the turnaround.  Partnering withRobert Swaney Consulting(RSC) through a combination of a development assessment, interim staffing and ongoing counsel, the SSO began the process of rebuilding its annual fund, sponsorship program and peer-to-peer fundraising climate.

The Double-Edged Sword of an Annual Fund

The term “Annual Fund” can be a double-edged sword. 

Arts organizations are perpetually in fundraising mode and Annual Funds are the primary vehicle to secure donations.  By comparison, membership campaigns are similar, but Annual Funds are, well, more edgy.  But because Annual Funds run for a full year we’re often lulled into putting off that work by the illusion that we have all year to do it.  Other urgent issues arise. One day goes by.  Then another…and that side of the sword can cut deeply into your performance.

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