Trellis Supportive Care (TSC), formerly known as Hospice and Palliative Care Center of Winston-Salem, a beloved and broadly-supported health care organization, approached RSC to conduct a Fundraising Assessment to review trends and establish the path to increase annual fundraising by 50% over a four-year period.
TSC's fundraising program was strong but not stable, with troubling barriers that prevented reliable year-over-year growth. Most gifts were one-time contributions, as either honor / memorial gifts (made in honor of a patient) or participants in an annual TSC 5k race. Consequently,
annual fund donor retention was less than 30% and more than 1,000 donors were not
retained each year.