Our name says “consulting” but what best defines us is not a function,
it’s the consultants themselves. Each brings an optimal blend
of fundraising experience, innovative thinking, and emotional intelligence.
Something remarkable happens when a process, a consultant, and an organization ready to evolve all come into alignment. RSC consultants are at the nexus of every single success story we’ve authored for – and with – our clients.
And the success metrics go beyond dollars raised or donors engaged to include organizations empowered by the true professionalism and human generosity of how we work. Your organizations will not only own the results, you’ll also possess the knowledge of how to sustain it.
A highly sought after authority on fundraising growth for arts & cultural organizations, Bob Swaney has developed systems and solutions recognized now as industry standards for excellence.
Bob's hallmark lies in helping organizations develop sustainable high-leverage, high-return fundraising programs that are strategic, growth-oriented, and donor-focused. His simple yet systematic approach is highly effective in virtually any size market and for any size institution. Since 2006, Bob has successfully shared his system with dozens of organizations across the country, to strengthen their philanthropic core. These partnerships include many top-tier orchestras and opera companies, along with one of the world’s leading performing arts schools.
As Founder & CEO of RSC, Bob has assembled and leads an extraordinary team of consultants and support professionals who coach clients using his Annual Fund growth system. Careful planning and execution strategies -- based on a combination of momentum, velocity, and leverage -- are used to deliver predictably high-return contributed financial growth. Above all, Bob and his team coach organizations to achieve this growth regardless of community, organization or economic conditions.
Prior to launching RSC, Bob worked on-staff at several top-tier orchestras, including Chicago, St. Louis and Indianapolis, where he gained a depth of experience in all forms of fundraising, preparing him for his work through RSC.
Glenda Russell has provided leadership and development to both private and civic organizations for more than 25 years. Most recently, she was at The Dolan Company, a provider of business information and professional services to legal, financial, and real estate markets. As Regional Director, she managed six direct reports with overall responsibility for a 75-person team and a $40 million budget. Among her accomplishments, Glenda founded and designed curriculum for the Dolan Leadership Institute, developed vision, leadership, and accountability in markets across the country, and led the consolidation of 30+ publications from 13 sites to two central locations.
At the Indianapolis Business Journal Media Corporation, Glenda was founder and publisher of Indiana Lawyer, co-founder of the Women in Law Conference, publisher of Indianapolis Prime Times, and active in various newspaper trade associations.
Glenda’s non-profit and civic involvement includes six years of service to the Indiana Pro Bono Commission, and service on numerous boards, including CHOICE, CICOA Aging and In-Home Solutions, Stanley K. Lacy Leadership Alumni Association, Hoosier State Press Association, Outrun the Sun, Heritage Place, Indianapolis Legal Aid Society, American Court & Commercial Newspaper Association, and St. Francis Hospice.
Glenda has been recognized by the Indianapolis Bar Foundation for outstanding devotion to community projects and as Journalist of the Year by Indiana Trial Lawyers Association. She is the recipient of several awards, including the Indianapolis Bar Association President’s Award, the YWCA Salute to Women on Achievement Professional Award, and the Indiana Commission for Women Torchbearer Award in Media and Communications.
Jeremy Hatch brings over 15 years of successful experience in goal-oriented fundraising and arts management expertise to the RSC team. He provides ongoing strategic counsel to a variety of RSC clients including the Blue Barn Theatre of Omaha, Nebraska where he is lead consultant on a $7 million building campaign, as well as ongoing assignments with the Albany and Huntsville Symphonies, and the South Bend Symphony Orchestra.
Jeremy has also worked internationally with Ireland’s Galway Arts Festival assisting in the growth of an expanded sponsorship program, creation of an annual fund, and with the development of international partnerships for major project support.
Jeremy served as the founding Development Director for the Center for the Performing Arts in Carmel, Indiana, where he developed one of the most robust sponsorship programs in Central Indiana and raised more than $8 million in cash and pledges including multiple $1 million capital, naming and planned gifts.
Jeremy has worked on numerous capital and endowment campaigns, including the IU Art Museum’s $17 million effort that tripled the organization’s endowment and the YMCA of Greater Indianapolis $30 million New Visions, Lasting Values campaign where he managed capital expansion projects in Fishers, Avon, Lawrence, and at the Arthur Jordan YMCA.
Jeremy Hatch has taught fundraising coursework as Adjunct Faculty at Indiana University and recently completed a six-year board term with the Indianapolis Fringe Festival. He holds both the CFRE certification and the Certificate in Fundraising Management from the School of Philanthropy, along with a B. A. in Theatre and Drama and a Master of Arts Administration from Indiana University. Jeremy is a committed professional fundraiser and believes passionately in the power of philanthropy as a positive change agent in the United States.
Angela Detlor brings more than a decade of results-driven marketing and fundraising success to Robert Swaney Consulting. Heading up RSC’s direct response division, Angela successfully manages the execution of direct mail campaigns for a variety of performing arts and educational organizations.
In addition, Angela provides the program design and ongoing coaching for broad-based solicitation programs, focused to help RSC clients dramatically expand their donor base. Her attention to detail and project management skills ensure clients stay on schedule and within budget. Additionally, Angela uses an array of tools and has mastered their integration for high-producing results – including list segmentation and development, multi-channel solicitation, data analytics and reporting.
Angela’s direct marketing and fundraising experiences were well-honed at the Detroit Symphony Orchestra. As the Senior Director of Development and Sales, Angela led multiple years of subscription and single -ticket sales growth for the DSO’s classical and pops product lines, and her efforts helped double the donor base over a three-year period.
During this time of steady revenue growth, Angela also helped drive the development of an integrated marketing and fundraising operation, focused on building and maintaining patron loyalty through personalized customer service techniques, refreshed engagement activities and events, and coordinated communication across departments. She also oversaw box office, front of house, call center, rentals, retail, and food & beverage, managing a staff of 25+ with annual revenue goals in excess of $7 million.
With broad-spectrum arts, cultural, and non-profit marketing and fundraising experience of more than 20 years, Lori Davis has an impressive global track record of unprecedented fundraising and earned revenue growth.
Along with RSC fundraising coaching, Lori also leads RSC’s executive searches and has developed a large national network of nonprofit executives and has successfully completed numerous senior-level searches. She is an expert in fusing the unique characteristics and needs of the organization and the candidate, resulting in an efficient, successful search process.
Lori’s fundraising expertise includes monthly sustainable giving programs, annual funds, major gifts, corporate sponsorships, and planned giving. She effectively utilizes data and market research to find untapped opportunities and build highly-effective initiatives that generate significant ROI.
After successfully growing revenue for several U.S.-based orchestras, including the Indianapolis Symphony Orchestra, Louisville Symphony Orchestra, and Hartford Symphony, Lori led the sales and membership program for Ireland’s renowned Irish Chamber Orchestra, where she increased revenue 20% while reducing the cost of sale by 56%.
Lori was then recruited to lead the development team for the Dublin SPCA, Ireland’s largest and oldest animal welfare organization, where she helped raise €10 million in annual giving, €2 million in a capital campaign, and activated a Planned Giving program that secured more than €5 million in two years and increased sustainable monthly giving by 300%.
Two of Ireland’s largest foundations – Atlantic Philanthropies and One Foundation – retained Lori to coach and train organizations on how to increase impact and create sustainable funding. Working with non-profits in the fields of human rights, youth, mental health, education, and families, she helped create impactful presentation materials that simplified the message of complex organizations and increased funding. In addition to individual coaching, Lori hosted two-day intensive fundraising training workshops with 60 Irish non-profits on messaging, donor lists, role-playing, major gift presentations, and creating 90-day and 1,000-day action plans.
Catherine Heitz New
An accomplished nonprofit leader whose clarity of vision and innovation have helped several organizations achieve significant growth, Catherine Heitz New has more than a decade of experience in the nonprofit sector.
In her current role as Chief Advancement Officer and Deputy Director of The Arts Council of Winston-Salem and Forsyth County, Catherine has helped raise more than $46 million during her tenure, leading the successful Comprehensive Campaign for the Arts which built the Milton Rhodes Center for the Arts. She also helped establish The Arts Council Endowment Fund with more than $5 million in pledges and planned gifts.
Prior to The Arts Council Catherine worked with the City of Charleston Mayor’s Office of Cultural Affairs, PURE Theatre, and as a consultant to various non-profits, including colleges, community foundations, professional development groups, and arts organizations.
An active and dedicated volunteer, she has served as a Board and Executive Committee Member of Arts North Carolina, Piedmont Craftsmen, the Junior League of Winston-Salem, the State Political Action Committee of the Junior Leagues of North Carolina, Triad Academy, DASH Young Professionals, and as a committee member for special events benefiting Brenner Children’s Hospital and The Children’s Museum.
A lifelong learner who graduated summa cum laude from the College of Charleston with Bachelor degrees in Arts Administration and Fine Art, she is also a graduate of the Leadership Winston-Salem Class and was named one of the Triad Business Journal’s 40 Leaders Under 40.
Jane Meyer has built a successful career in advertising, project management, and membership marketing over the past 25 years. Her experience includes work on several national accounts, including McDonald’s, Kimball International, and the E.W. Scripps Company while working in account management at McCann-Erickson, Young & Laramore, and Bates Worldwide.
On the client side, Jane worked for RCI – part of Wyndham Worldwide – where she held progressively senior marketing positions and managed activation and retention programs for a member base of two million – helping achieve the highest retention rates in RCI’s history while successfully launching several new programs and initiatives.
As Director of Marketing for the Indianapolis Symphony Orchestra, Jane helped achieve record-breaking sales with innovative marketing campaigns and community outreach, and re-designed the ISO’s direct response programs with offer testing, segmentation strategies, and ROI analysis.
Since 2006, Suellen has been CFO of Robert Swaney Consulting, carrying out all associated financial duties for the Company. As an outgrowth of RSC's success, Suellen also serves as the organization's research specialist, responsible for the information used to broaden RSC's reach in, and knowledge of, the arts and cultural community.
Suellen is a successful businessperson and educator, having run her own Kindermusik franchise for many years. Prior to that, she was a dedicated music educator in various Indiana, Illinois and Missouri public school systems. Suellen has a Master of Music degree in Vocal Performance from the University of Illinois and Bachelor degrees in Vocal Performance and Music Education from the University of Evansville (IN). She has performed in various musical theater and opera productions and completed work on a CD recording.