As organizations create an annual fund plan, they sometimes forget the most important part – action, which represents the horsepower needed to generate real growth. RSC clients are quick to adopt our title, calling it an “Annual Fund Action Plan,” because a plan without action is like a car with no wheels!
Letterhead boards look great on paper, but that's never enough. Even high-functioning organizations with equally evolved boards can fall into a trap when empty board seats need filled.
It’s been nearly 20 years since the breakthrough “Permission Marketing” was published, postulating that individuals will not interact with you until they have given you the permission to do so. The book’s author, Seth Godin, likened it to dating: