Catherine Heitz New joins Robert Swaney Consulting, Inc.

RSC is pleased to announce the appointment of Catherine Heitz New as Project Consultant. Ms. New, who resides in Winston-Salem, North Carolina, will work with RSC’s national pool of arts and cultural clients for fundraising program growth.

In her current role as Chief Advancement Officer and Deputy Director of The Arts Council of Winston-Salem and Forsyth County, Ms. New has helped raise more than $46 million during her tenure, leading the successful Comprehensive Campaign for the Arts which built the Milton Rhodes Center for the Arts. She also helped establish The Arts Council Endowment Fund with more than $5 million in pledges and planned gifts.

Of her appointment, Ms. New said, “It is a privilege to be working with Bob and his team. RSC has a stellar reputation helping arts nonprofits and I look forward to being a part of this success.”
Bob Swaney, Founder and CEO of RSC said, “We’re thrilled Catherine has joined the RSC team. The unique position she holds in a granting organization that partners with dozens of arts and cultural organizations makes her a natural coach. As the national presence of RSC continues to grow, Catherine’s expertise will add a distinct value to our work.”

Prior to The Arts Council, Ms. New worked with the City of Charleston Mayor’s Office of Cultural Affairs, PURE Theatre, and as a consultant to various non-profits, including colleges, community foundations, professional development groups, and arts organizations.

An active and dedicated volunteer, she has served as a Board and Executive Committee Member of Arts North Carolina, Piedmont Craftsmen, the Junior League of Winston-Salem, the State Political Action Committee of the Junior Leagues of North Carolina, Triad Academy, DASH Young Professionals, and as a committee member for special events benefiting Brenner Children’s Hospital and The Children’s Museum. 

A lifelong learner who graduated summa cum laude from the College of Charleston with Bachelor degrees in Arts Administration and Fine Art, she is also a graduate of the Leadership Winston-Salem Class and was named one of the Triad Business Journal’s 40 Leaders Under 40.

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