Situation

 

In 2011, a group of Dayton community leaders asked a simple question: what can be done in a changing economic climate to make the performing arts in our community sustainable, accessible, and innovative? This community-wide conversation envisioned a new collaboration for Dayton’s performing arts: a strategic merger that would allow the Dayton Ballet, Dayton Opera, and Dayton Philharmonic to move together into a more secure and vibrant future.

Upon the completion of a community-focused strategic plan in 2017, the Dayton Performing Arts Alliance Board of Directors engaged RSC to design and direct an endowment campaign with a major planned giving component, the first ever campaign of the merged organization, and a major step forward for the institution’s growth.

As part of the engagement, RSC developed a detailed campaign plan and activity calendar
for an early 2018 launch, assisting in the recruitment of campaign leadership and the coaching
of Alliance staff. Building on the strategic plan approved by the Alliance Board of Directors,
RSC designed a community-focused Case for Support, emphasizing community solutions and opportunities, while front-loading lead gift solicitations and campaign activity. RSC also
helped the Alliance to revamp the Alliance Planned Giving program, developing a multi-year communication and solicitation plan to ensure institutional growth of the endowment
for years to come.

 

results

 

Over a twelve-month engagement, RSC coached the Alliance to help secure more than $6 million in endowment gifts and pledges, including the largest philanthropic commitments-to-date in the organization’s history.  

According to RSC CEO & Founder Bob Swaney, “This was RSC’s second successful engagement with the Alliance. RSC’s 2015 partnership helped stabilize and grow the Alliance’s annual fund program, which in turn ushered in the launch of 2018’s One Dayton, One Alliance campaign. On the heels of the Alliance’s new strategic plan, the Alliance Board of Directions pivoted quickly from planning to action – including funding. As an engaged community, Dayton responded generously, and the result of this special partnership is a stronger organization, fully valued by its community.”

 

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