The term “Annual Fund” can be a double-edged sword.
Arts organizations are perpetually in fundraising mode and Annual Funds are the primary vehicle to secure donations. By comparison, membership campaigns are similar, but Annual Funds are, well, more edgy. But because Annual Funds run for a full year we’re often lulled into putting off that work by the illusion that we have all year to do it. Other urgent issues arise. One day goes by. Then another…and that side of the sword can cut deeply into your performance.