fundraising direct mail

Keep Direct Mail In Your Fundraising Repertoire

Keep Direct Mail In Your Fundraising Repertoire

I’ve never heard social media so neatly summarized as it is in the TV spot for Walmart’s Family Mobile plan. A teenage girl excitedly tells her father, “We can pin, post, tweet, snap, tag, check, and share!” Think, for a minute, about how a “family mobile plan” would have been described in the early 80s: We can call each other on our cordless landline phone and send letters through the United States Postal Service!  It sounds like a sentence from the Stone Age, doesn’t it?

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