For many years, the Amarillo Symphony (AS) placed a limited financial investment in fundraising, lacked the necessary strategies, fundamentals, and systems, and had underdeveloped broad-based fundraising – all producing a history of volatile, year-over-year fundraising performance. In addition, the sponsorship structure struggled and did not maximize inventory and revenue potential, and the case for support was needs-based rather than value- and impact-based. As a result, AS was faced with a repeating 15% organizational deficit.

However, AS appointed a successful and experienced Executive Director, and the situation began to change.




Through an RSC partnership, AS surpassed its FY17 Annual Fund goal to achieve a record-setting fundraising year, increasing contributed revenue by 68%. RSC authored and coached the implementation of a three-year Fundraising Action Plan with structure, systems, budgets, tactics and timelines. RSC helped AS develop a high-leverage but simple case for support, restructure the sponsorship and individual giving programs, and implement a successful prospect management system. RSC coached AS through a new, frontloaded fundraising calendar to secure major gifts early in the fiscal year, and sponsorships 18 months in advance.

AS increased the frequency of solicitation to broad-base patrons via direct mail and telefunding, and leveraged donor increases through matching challenge grants and experiential stewardship activities. 


What the client said

“Bob and his team helped the Amarillo Symphony develop and institutionalize a strategic fundraising plan focused on action and results,” said Corey Cowart, AS Executive Director. “The success we achieved with RSC’s guidance produced the highest and fastest result of any fundraising program with which I have been involved and set an historic record for most funds raised in the 93-year history of our organization.”


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